Understand the Basics of Promoting and Selling your Hotel to Guests

Edited by Hotelier, priya, Eng, Anonymous

Hello, and thank you for watching VisiHow. Today, we will share with you some points to remember when you're trying to sell your hotel to a potential guest. We have separated this presentation into 3 categories - information about our guestrooms, general information about the hotel, as well as information about the hotel outlets.

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Steps

  1. 1
    We'll begin the presentation by discussing information about our guest rooms.
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  2. 2
    We need to know the number and the type of available rooms, including the total number of rooms in the hotel.
    As well, we need to know the number of rooms within each category. Categories of rooms may be classic or standard, superior or deluxe, corner rooms, or suites. There are also several other types of rooms depending on which company or which hotel we're working with.
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  3. 3
    We need to know our price ranges for both individuals and groups.
    Also, we need to know if we have any current promotions.
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  4. 4
    We need to know our guestroom features.
    This includes if we have rooms with bathtubs and/or showers, minibars, in-room safes, irons and ironing boards. Any of the things that stand out about our rooms, that are common among all rooms, or specific only for certain types, such as jacuzzi bathtubs in our suites.
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  5. 5
    Next, we have our general information.
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  6. 6
    We need to know information about views, which does cross over quite a bit with information about our guestrooms.
    We need to know what kinds of views are available from the hotel. Does our hotel have a city view? If so, from which direction, and from which rooms? Do we have a sea view, a mountain view, a garden view, or no view at all? We need to know this so that we can place our guests in the most appropriate rooms. Also, it may help us sell a higher category. For instance, if we have a deluxe room with a city view on the backside of the hotel, but on the front side of the hotel, we might have a deluxe room with a fantastic sea view for a slightly higher amount of money.
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  7. 7
    We also need to know information about our amenities.
    We need to know if there is on-site parking, and how much it costs. We need to know if there is internet access available, and whether it is free of charge, or if it has a price. Is it available throughout the hotel, or only in certain locations? Does the hotel have in-room dining? Does it work 24 hours, or only for a certain period of time? Also, is there laundry service? If so, if a guest sends their laundry out by nine o'clock in the morning, when will they receive it back?
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  8. 8
    In addition, we have conference and event packages and design.
    Especially for our sales and marketing team, we need to know what kinds of events we're able to hold, when we're able to hold them, and what kinds of materials we have either on-site or off-site through a rental company that we can use to help design the best event or conference for our guest booking.
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  9. 9
    We also have information about hotel outlets.
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  10. 10
    For food and beverage outlets, we may have a bar, restaurant, lounge, nightclub, cafe, patisserie, or any number of food and beverage outlets that are available in our hotel.
    What types of cuisine are they serving? When are they serving it? Is there an age restriction? Are children allowed, or are they welcome? Is there a special kid's menu? There is all kinds of information about our food and beverage outlets.
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  11. 11
    Also, we need to know about our health and beauty outlets, including the gym, spa, and fitness facility.
    If we are on a resort location, we may have outdoor activities, such as tennis or golf.
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  12. 12
    We also have business outlets.
    This may be as simple as very early morning coffee available in the lobby, to a choice of newspapers, or a full-scale business center. The business center may be able to scan, fax, copy, print, use the internet, or any number of business-oriented services that will be helpful for our business travelers.
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  13. 13
    When we're selling our hotel, we need to keep in mind who our guests are, and then tailor the information so that it's not only accurate, but that it also addresses their needs and desires.
    This does conclude today's presentation on some points to remember when you're selling your hotel. If you have any questions, comments or suggestions, please leave them in the space below.
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Categories : Hospitality Industry

Recent edits by: Eng, priya, Hotelier

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